The Best Health Food Packaging For Beating Your Competition

There's nothing quite like a little healthy competition, is there? Whether it's sports, Scrabble, angling for that elusive shopping mall parking spot during the holidays, or simply outdoing your previous personal best, it's a sense of competition that can turn the mundane into the meaningful. And nowhere is this more true (and competition more meaningful) than in the sale of products such as health food. The secret weapon that many companies use to gain a competitive advantage is their health food packaging.

health-food-packaging

Styles of Flexible Retail Packaging

Flat barrier bags
Stand up pouches
Spouted stand up pouches for liquids
Flat bottom—flexible box bags
Rollstock

Sure, sales in general competitive, with success or failure often measured by the slimmest of profit margins, but the success of products such as health food that are perceived to appeal to a niche market is even more hard to come by because health food isn't something that all consumers believe they need. As a result, you need to maximize the effectiveness of all marketing tools available to you, from traditional advertising to innovative utilization of health food packaging. As leaders in barrier bags for health food, we want to provide you with the factors we believe you need to consider in order to choose the best health food packaging for beating your competition.

First, however, a general discussion about what competition in product sales actually entails. In order to beat your competition, you need to establish a strong, positive, readily identifiable brand identity, one that stands out from those of your competitors. Price, quality, convenience and, yes, even packaging, all play significant roles in bolstering your brand by impacting the most important component of brand identity: Customer satisfaction. That said, let's now focus on what makes flexible retail packaging such as stand up pouches, flat bottom stand bags and the like the best health food packaging for beating your competition:

Strength. This one's pretty straightforward. If the package doesn't protect your products, you'll quickly become aware of your customers' satisfaction level, and it won't be high. All of our flexible retail packaging is made from multiple layers of scientifically-formulated film that is strong, durable, and puncture-resistant. Our health food packaging will protect your product line from vapor, odor, moisture, light, air, and/or pests, as required.

Product shelf life. Does the health food packaging you're considering seal in freshness, flavor, fragrance and nutrition? If not, perhaps it's time to switch to our barrier bags for health food. Available zip lock closures (for dry goods, mixes and powders) and resealable caps ensure that your customer can count on the freshness of your products until at least their "best by" date and usually well beyond.

Convenience. Our flexible retail packaging styles store conveniently in the kitchen cupboard, the refrigerator/freezer, the hall pantry, even a picnic basket or beach cooler. Optional tear notches provide easy opening. Pour spouts are ideal for your juices and other liquids.

Eco-friendly. Our manufacturing processes are energy efficient. Although our health food packaging is made from multiple layers, some styles require up to 15 percent less material than other flexible retail packaging. This means less weight, which in turn decreases per unit fuel consumption during shipping. And because our packages require no inner liner or outer container in order to fully function, we eliminate the need for extra material, fuel consumption, and the costs normally associated with the production, transportation, storage and disposal of extra packaging.

Marketing options. Our health food packaging design and construction yields barrier panels that allow: