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Stand Up Pouches and Brand Building

Stand Up Pouches and Brand BuildingFood and beverage makers in the United States employ a range of packaging materials to package their products. Manufacturers can choose between tin cans, glass bottles, corrugated boxes, plastic jars, and folded cartons. These packaging mediums are used to package granola, nuts, rice, and a range of other food products.

For anyone new in the food industry, this wealth of packaging mediums is bewildering. As a new player, that business has to build brand and keep its business model sustainable. It has to make sure that people would notice its products and buy them. Packaging plays a crucial role in this. Although new businesses have a lot to choose from, the choice is made difficult by the requirement of keeping their product visibly different from a horde of other similar products. Stand up pouch bags offer a clean way out of this conundrum.

Stand up bags are made from gluing together several layers of plastic and other materials. They are used for flour packaging, coffee packaging, snack packaging, juice packaging, and a number of other food products. They are an economical method to package products. Wrapped in attractive artwork, they help increase sales. Standup pouches have a multiple layered structure that provides ample security to packaged products. Addition of accessories such as tear notches and spouts increases usability and keeps consumers coming.

Recognition is at the heart of brand building. This is why an attractive logo and clear printing are absolutely necessary. A clear and attractive logo leaves a lasting impression. In the long run, it increases visibility and boosts sales. Custom printed stand up bags have a large front and a wide back. This huge real estate can be used to place product information and logo. Attractive logos woo customers and product information gains their trust – and both are essential for increasing sales.

New businesses can rapidly build a brand with this creative food packaging without straining their finances. A custom printed stand up pouch costs between 15 and 20 cents. This is not even half the cost of a carton box (35 cents). Tin cans are the most expensive, ranging above 60 cents apiece. Also, StandUpPouches.net has the lowest run in the industry, which even small businesses can afford.

There is another way in which businesses can save money by using standup pouches. It is less expensive to store and transport stand up bags than plastic jars and glass bottles. A pile of 1,000 stand up bags can fit inside a large carton, whereas a collection of 1,000 jars will require an entire room.
 

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