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September SALE: Limited-Time Discount on Custom Printed Pouches

Custom Printed Pouches

The tools, resources, skills, and manpower required to build a brand in 2016 has evolved. In addition to traditional marketing tactics like ads, social media posts, and emails, the physical product has become an increasingly important catalyst for connecting consumers to your business and building brand recognition and loyalty.

The most innovative consumer packaged goods companies out on the market today are getting creative with their packaging and are tying it into their overall promotional efforts. A whopping 1 billion people (that’s nearly one out of every two people accessing the Internet) actively use YouTube, and brands are taking advantage of this highly lucrative platform by featuring unboxing videos, product demonstrations, and reviews from trusted influencers who delve into the product’s features from first impression to final usage. In fact, last year it was reported that consumers viewed “unboxing” videos more than 1.1 billion times — a total of 60 million hours.

This is one example of the definitive proof that the first thing people see either when researching reviews on a product or coming in contact with it themselves in retail stores is the packaging. Your product package designs either have the major “wow” factor, or they fall flat and blend into every similar product out on the market. Those who remain ahead of the competition use product packaging design to their advantage, focusing on every detail that visually communicates how their product is different from the rest and how it fulfills the needs of the customers.

This is why custom printed pouches have become increasingly popular in the world of flexible retail packaging — with bold colors, modern designs, vibrant water-based inks, and the ability to custom size the package to perfectly fit the product and selling location, brands have a new tool to both promote their goods and entice customers into picking it up and purchasing it. The custom printed pouch becomes a key part of the overall product experience, and an entirely customized package helps distinguish both the high quality of your products and distinctiveness of your brand from the rest.

To assist our CPG partners in presenting their products in the most creative, sought-after packaging on the market today, we are offering limited-time weekly discounts on custom printed pouches throughout the entire month of September.

For the week of Sept. 12-16, you will get $125 off your entire order. Order between Sept 19-23, and you will get $100 off, and placing an order on Sept. 26-30 will get $75 off your order.

To participate in this special sale, simply contact your project manager after artwork has been approved and the work order has been signed. If you are a new customer or are interested in making the switch to fully customized custom product packaging designs, reach out and a team member will be with you in time for this special September sale.

Contact a Project Manager

Custom Printed Pouch Sale

Topics: Custom Printed Flexible Packaging

Brittany Nader

Written by Brittany Nader

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.