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How Zipper Pouches Can Open The Door To Higher Profits

Any retailer will tell you that today's consumer is most definitely a savvy shopper. Manufacturers of consumer products are under more and more pressure to make their products more appealing to shoppers, lest they lose their business to one of the many competitors in the market. As a result, many companies are relying on retail packaging innovations to make their goods more appealing. One such type of packaging that is having a sizeable impact on the retail industry are stand up pouches.

Why Zipper Pouches for Retail Packaging

Stand up pouches are typically made of high-quality plastic, aluminum, or a blend of the two laminated together. They are available in any number of shapes and sizes, and are completely customizable to your needs. One of the most popular types of pouch packaging among consumes is zipper pouches /resealable pouches.

Consumers Love 'Em.

Zipper pouches are so popular with end users that they have become an expectation, rather than a nice-to-have feature. Consumers appreciate the added safety of being able to protect a product from exposure once the package has been opened and the convenience of not having to place the package's contents into another container after opening.

Benefits for Food Manufacturers, Too.

Manufacturers of foodstuffs who place their products in zipper pouches also have the added benefit of increased marketing opportunities. In the past, consumers would open a package, use what they needed, and then transfer the remaining product into a different, sealable container to protect the food from spoilage or from growing stale. When this happened, the manufacturer lost any additional opportunity they may have had to brand their product, since their package was typically discarded. With zipper pouches, the consumer continues to use the product packaging, which means they will be constantly exposed to your brand image and message.

By paying attention to the demands of consumers, and their need for easy-to-use, convenient packaging, manufacturers stand to gain quite a bit. Although their packages may be firmly closed, the door to their success is wide open.

Topics: Help Center

David Marinac

Written by David Marinac

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.