---
title: Granola Packaging Using Stand Up Pouches
description: Learn how stand-up pouches are ideal for granola packaging, offering durability, and customizable designs that enhance your product's appeal on store shelves.
---

[Stand Up Pouches: Innovative Packaging Solutions & Insights ](https://www.standuppouches.net/blog)

# [Granola Packaging Using Stand Up Pouches](https://www.standuppouches.net/blog/granola-packaging-using-stand-up-pouches)

 Written by [David Marinac](https://www.standuppouches.net/blog/author/david-marinac) | Jul 26, 2011 8:48:00 PM

<https://www.standuppouches.net/stand-bags/granola-cereal/>It's often thought that granola packaging was the first to use stand up pouches, also known as stand bags or stand up bags.  While I have no proof of this, personally it is the first product I remember.  Bear Naked blasted onto the scene and soon I noticed not only the granola but interestingly I even noticed the packaging.  While the granola looked delicious, and I can now say with fresh fruit and 1% milk it was delicious, it was the granola packaging that interested me.  Trust me, at the end of the day [**taste is going to be the deciding factor**](http://www.foodnavigator-usa.com/Product-Categories/Cereals-and-bakery-preparations/Taste-may-be-deal-breaker-for-private-label-cereal-growth), but packaging is critcal.

Granula (as it was originally spelled) was invented by Dr. James Caleb Jackson in 1894 for his prominent health spa, known as The Jackson Sanitarium.  A similar cereal was invented by John Harvey Kellogg (that's correct, from Kellogg cereal family) and the name was changed to granola to avoid legal problems.  But I digress.  Back to my consumer shopping and facination with granola packaging.

Here, the product was standing on a store shelf, not lying down flat, and I could actually see the granola.  I could see the time and effort the manufacturers took to make sure the granola fit into the stand up bag and filled the pouch so it stood erect on a store shelf and better yet filled the clear window of the stand bag so the granola was the star of the show.  I could actually see the rolled oats coated with honey and whatever yummy stuff they use that made my mouth water!

I could actually imagine myself grabbing a handful out of the bag for a snack or pouring a <https://www.standuppouches.net/stand-bags/granola-cereal/>bowl for breakfast the next morning.  Yikes...what is happening to me?  It's true, packaging made a difference in my eyes as a consumer way back then.  To a larger extent, stand up pouches make a difference for granola packaging in so many ways.  Stand up bags can:

- *  Help Companies Build Their Brand
- *  Protect Granola and Keep It Fresher For Longer
- *  Save Granola Companies Money Over Other Types of Packaging
- *  Increase Sales

Look no further than coming posts to see each of these bullet points.  Stand up pouches changed granola packaging forever.  I believe using stand up pouches for your granola can change your product's future as well. 

[View full post](https://www.standuppouches.net/blog/granola-packaging-using-stand-up-pouches)

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