Printed Pouches Using Flexographic Versus Rotogravure Printing

Stand up printed pouches, also known as printed stand up pouches or printed stand up bags, can be confusing and downright intimidating for companies large and small.  There are so many questions from finding the right size printed pouches for their particular product, creating artwork that matches packaging they've used previously, to matching colors on that packaging.  What tends to happen is companies stay stuck, they just keep using what they always have even though stand up printed pouches just may take their product and brand to the next level and beyond.

Printed pouches are just one piece of the puzzle of course, the stand up pouch needs to have the right materials and the right size and features so not only can the stand bag be filled properly and efficiently, the customer and end user will like it, and it will remain fresh throughout the product's life cycle.

However, custom printing is confusing and scary.  There are 2 main printing styles for stand up printed pouches.  One is Flexographic printing and the other is Rotogravure printing.  Both have been around for what would be considered a "long time" in the industry, however one style is gaining in popularity due to its simplicity and quality.

In automobile jargon, Flexographic printing could be compared to a solid, tried and true Ford Taurus, nothing flashy or over the top but solid as a rock.  Rotogravure printing could be compared to an Audi A6, bold and innovative and boy does it look nice.  Even better, advances in the industry have made Rotogravure printing more affordable now more than ever.