Approximately 80 million dogs live the dog's life in American homes. No surprise, then, that dog food constitutes a major portion of the pet supply industry in America. Pet aisles in stores are lined with shelf after shelf of dog food options. Competing in this industry is challenging and building sales is, not a monthly task but, a daily task. There is a simple way to build your sales, and that's by changing your packaging.
When it comes to dog food packaging, stand up bags offer versatility, convenience and are the most effective vehicle for conveying your product from manufacturing plant to the your company. These bags, sometimes referred to as Mylar® bags, stand up pouches and barrier bags are constructed from multiple layers of specially formulated barrier film that are lamin
ated together. This bag design creates product packaging that is resistant to puncture, moisture, vapor and odor while it locks in freshness and flavor, extending the shelf life of your dog food.
Stand up bags have several convenient features. First they stand up and require less space in the home than standard dog food packaging. Secondly, they can be ordered with tear notches making opening both easy and tidy. Third, zip seal closures are available, allowing the consumer to securely store your dog food without fear of spillage, spoilage or infestation from pests.
Your sales are a function of more than just the quality of your product or the convenience of the packaging, of course. Appearance and display of your product in a store are key components as well. Stand up bags strengthen your sales efforts in both areas. The attractiveness of stand up bags lies in the fact that you can affix your labels directly onto the wide front and back panels of the bag. If you like, you can have the bags custom printed in up to 10 colors or you can combine the two.
