Pets play a large role in the lives of many Americans.  Dogs, birds and, to a lesser extent, lizards, ferrets, tortoises and hares.  The cat, however, is the pet most owned in the United States.  The Humane Society reports that there are approximately 86.4 million owned cats in the U.S. and that a full one-third of American homes own at least one cat.  It's no wonder that the pet aisle in grocery stores is stocked with so many cat products (including cat treats), not to mention what you'll find in any pet store.  As cats can't speak for themselves, how do you connect with the consumer and build your brand recognition so that the cat lover will think about your line of cat treats when he walks down that pet food aisle?

Curiously enough, you can accomplish those things by using stand up pouches for your cat treat packaging.  Constructed by laminating together multiple layers of scientifically designed barrier film, this packaging is durable and puncture resistant, protecting the contents from pests, vapor, odor and moisture (and any feline attempts to gain access without permission!).  Also called stand up bags, custom printed stand bags and Mylar™ stand bags, stand up pouches work.

Your cat treat brand will be enhanced by the convenience of stand up bags as well.  Optional tear notches make them simple to open.  Available zip seal closures ensure that treats for kitty stay fresh and moist, thereby extending the shelf life (which is sure to be a hit with the cost-conscious consumer in these uncertain economic times).

Building your cat treat brand is a cinch with stand up bags.  The design of the pouches results in wide front and back panels and a stable base.   You can affix your own labels directly onto the sides of the bags or order custom printing in up to 10 colors.  Perhaps even combine the two.  Whatever you choose, you'll have an attractive package that will stand up from the competition as it stands up on the shelf.

Cat lovers see themselves as sensitive types, likely to be concerned about the environmental policies of the companies they patronize.  Your cat treat brand will appeal to these 'green' folks because stand up pouches are recyclable and take up very little space in landfills.

Stand up pouch cat treat packaging - when it comes to building your brand, it's the cat's meow. 

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