The Humane Society reports that a full one-third of American homes own at least one cat and that there are a total of approximately 60.2 to 62 Million Pet Cats In The USA.  That's a whole lot of feline friends.  Or, as cat lovers might say, that's a lot of feline family members.

Needless to say, with that many cats residing in American homes, there are many kitty mouths to feed.  A walk down the pet food aisle at the local grocer shows that there are a variety of companies in the business of feeding those cats.  Competition is stiff and differentiating between one brand of cat food and the next isn't easy.  So, how do you do it?  How do you distinguish your cat food brand from others so that cat people come to identify it as being the best product for their beloved pets?

You set yourself apart from your competition by using stand up pouch packaging.  Stand up pouches, also known as stand up bags, stand bags and Mylar™ stand bags, provide a unique and effective solution to the challenge of combining product packaging and branding.  Constructed of multiple layers of scientifically-designed barrier film that are laminated together, the pouches have a stable base and durable sides, providing the producer, distributor and retailer various options for transport, product promotion and store display.

For the manufacturer and/or shipper, stand up bags are as flat as a shipping envelope when empty, taking up very little space and requiring little, if any, external packaging such as boxes or cartons.  Wide front and back panels allow you to affix product labels or order custom printing in up to 10 colors.

Once at the store, the bag design helps build your brand.  As the name would suggest, stand up pouches stand up on the shelf so that your cat food stands out from the competition.  With available round or sombrero-style hang holes, stand up pouch cat food packaging offers the retailer another useful display option.

The customer will be most impressed by how well the bags protect the cat food from pests, vapor, odor, and moisture and by how convenient stand up pouches are to use.  Optional tear notches provide for easy opening and zip seal closures lock in freshness, thereby extending shelf life.

Utilize stand up cat food packaging to build a stronger brand.   Because no business has nine lives.

 

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