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Build Your Coffee Brand with Cutting-Edge Packaging Styles: New eBook

Customized Coffee Bags

We are in the midst of the so-called “third wave” of coffee. Gone are the days when devoted java drinkers simply reached for the most recognizable coffee brand on the store shelves.

In the new millennium, efforts to build your coffee brand require more than just a recognizable logo or clever commercial — customized coffee bags and inventive new packaging styles are playing a more active role in drawing customers to coffee products and communicating their exceptional roast and flavor characteristics.

Trust and devotion to smaller, localized businesses is increasing as people drift away from mass-marketed products (usually from companies in major need of a brand refresh). This is why large coffee chains and corporations are retooling their images and focusing more on telling the story of their unique beverages while emphasizing the origins and complex flavor profile of their grounds and beans. Conveying this messaging to consumers can be successfully achieved by selecting creative, vibrant customized coffee bags that create cohesion for your brand and product.

More and more brands are switching away from traditional, rigid coffee containers (like plastic tubs, glass jars, and tin cans) as they work to carry their product into the 21st century. Flexible packaging styles, like stand bags for ground coffee and flexible box bags for whole bean coffee, are becoming the new standard for brands that want to create a personal connection with coffee drinkers. The reasons for this are abundant, ranging from the environmental benefits of lightweight packaging to the superior protective qualities new flexible pouches provide, effectively sealing in flavor and aroma while extending the shelf life of the coffee inside the package.

Selecting stand up pouches for coffee is only the first step in your efforts to build your coffee brand. Careful consideration must be placed in the material structure, finish, external features, color, shape, size, and function of your customized coffee bags. Navigating all the intricacies that come with selecting bags for ground coffee or bags for whole bean coffee can be difficult, especially when roasters would rather focus their time and attention on expertly crafting their beans and running their business. 

As packaging suppliers, we understand coffee businesses have plenty to do, which is why we partner with both mid-market and mom-and-pop shops to deliver the most innovative coffee bag styles while helping them handle all packaging needs in house.

We have prepared an in-depth, comprehensive guide to selecting the coffee packaging that best suits your individual beans and grounds to serve as a go-to resource when launching a new product or updating an existing roast.

In this complimentary eBook, we break down the following packaging characteristics of customized coffee bags to help build your coffee brand:

  • Style – From quad seal bags to bottom gusset pouches, flat bags, and more
  • Material – Clear, metalized film, aluminum foil, laminated kraft paper, rice paper
  • Features – Gas release valves, tear notches, hang holes, etc.
  • Closures – Zip locks, resealable tape, tin ties, Velcro locks, sealing equipment
  • Plain vs. Custom Printed Packaging
  • New Innovations in Coffee Packaging – Stick packs, liquid pouches for cold brew, etc.
  • How to make the switch from rigid containers to eco-friendly flexible packaging

coffee packaging guide


Topics: Coffee and Tea Packaging

Brittany Nader

Written by Brittany Nader

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.