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Brand Building for Powder Soap with Packaging


puppy in a tubWhether you produce powder soap, soap pods (powder soap in an individual pod) you know your product is a daily necessity for consumers they need it for their dishwasher and laundry. This marketplace is full of choices from small brands to large brands. This means that it is increasingly difficult for the consumers to distinguish one powder soap from another powder soap, often leaving price as the consideration in the buying decision. But what, you created your powder soap with all your passion and to have your products’ quality be reduced to the price of your product, although typical for majority of shoppers, probably isn’t how you want your passion to be viewed as. So, what can you do? How can you present your product in such a way that it becomes associated with quality, value and convenience? How do you build your brand of powder soap products?

The answer is simple:Think outside of the box and package it differently. If your powder soap becomes synonymous with innovative, functional and attractive packaging, that packaging will help to define your powder soap brand. Stand up pouches are the perfect solution to this problem.



Also known as stand bags, stand up bags, Mylar™ bags and custom print bags, stand up pouches are constructed by laminating together multiple layers of scientifically designed barrier film. This design particular bag has a stable base and sturdy sides, allowing it to do exactly what the name implies: Stand up on the shelf, whether in the storeroom, the store or a closet, or cupboard in the home.
  1. This unique design offers marketing features sure to enhance your brand. 
  2. The wide front and back panels of each bag create ample space for you to apply product labels. 
  3. This construction enables you to order custom printing in up to 10 colors in almost any combination of text and graphics you wish, allowing you to distribute:Product data. Company information. Even language promoting your other powder soap varieties or different product lines.
  4. In addition to standing up on the shelves, available hang holes can be ordered for an alternate display option.
  5. Another way the consumer will identify your brand with the convenience of stand up pouches is because they are available with tear notches.  Opening is easy and mess free.  
  6. The zip lock closures protect the detergent from odor, vapor and from getting wet (unlike those soggy boxes on the sink ledge....) puncture resistant, they ship and store cleanly during transport, at the store and in the home.
Packaging with stand up pouches helps your powder soap brand stand out!



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If you’re new to stand up pouches what challenges have you experienced with your current packaging?  If your one of our amazing customers, how has stand up pouches helped your fantastic product? Share your thought’s we’d love to hear from you! 

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