Cat lovers are crazy about their feline friends.  And spend millions of dollars on pampering them, grooming them and, of course, feeding them.  To build sales in this industry requires ingenuity, creativity and sound marketing strategy.  Underestimated is the need for effective packaging as well.

When it comes to cat food packaging, stand up pouches deliver the goods.  Also called stand up bags, barrier bags and Mylar® film bags, this packaging protects the contents from vapor, odor, light, moisture and pets.  The pouch design, combined with available zip seal closures, lock in flavor and freshness, extending the shelf life of the product.  Stand up pouch is designed by taking multiple layers of scientifically formulated barrier film and laminating them together, creating a stable, sturdy and puncture resistant package. They stand up on the shelf or they can hang from the available round or sombrero-style hang holes, retailers are provided another display option which is sure to grab the eye of the cat food shopper.

When it comes to the Eco-friendliness of cat food packaging stand up pouches stand up and stand out.  Many consumers now consider a company's environmental policies before buying one of its products.  Stand up bags satisfy that demographic because they are recyclable and they take up little more space than an empty shipping envelope should they make it to a landfill.

As any successful sales strategy relies, in part, on both branding and display of a product, stand up bags provide excellent opportunities for both.  The bag design yields wide front and back panels that you can have custom printed in up to 10 colors.  If you'd rather affix your own label that’s easily done, you can even combine the two, which ever you would like.

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