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Bottoms Up with Spout Stand Up Pouches

 If you produce, distribute or sell drink products; you are keenly aware of how difficult it is to build your drink brand.  The marketplace is crowded with major soft drink producers, specialty small juice shops and everyone in between battling for market share.  Over 70% of Chief Marketing Officers recently reported that their companies are shifting marketing dollars from traditional methods to content marketing. There remains one largely untapped traditional resource that can help you build your drink brand.

Packaging, it's what shoppers see on the store shelf and in their cupboards and refrigerators, a constant reminder of your company, your product, your brand.  Drink packaging is a cost-effective way vehicle for strengthening your brand and, of course, increasing your sales.

Stand up pouches are the ideal packaging for building your drink brand.  Also called stand up bags, custom print bags and Mylar™ stand bags, spout stand up pouches are constructed from laminating together multiple layers of scientifically designed barrier film.  Durable to the point of being puncture resistant, these bags are stable enough to stand up on their own, in the store or at home.

Spout stand up pouch drink packaging protects the contents from odor, vapor, moisture and bugs while preserving the freshness, especially important for fruit juice or dairy products (where locking in nutrition is critical to extending the shelf life of the product).  Spouts anddescribe the image easy-open twist caps make pouring child's play.

When it comes to package decoration, stand up pouches are ideal for marketing your brand.  The bag design creates wide front and back panels perfect for applying labels.  Alternatively, text and graphics can be custom printed on the bags in up to 10 colors.  Either way, stand bags allow you to put product data, company information and brand advertising right on your drink packaging.

Your brand will be further enhanced for those customers who base their purchase decisions, at least in part, on the environmental policies of the manufacturer.  Spout Stand up pouches are 'green' in that they are recyclable and also take up very little space in the landfill, facts certain to appeal to the environmentally sensitive.

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