Frozen foods usually do not require additional packaging for protection. Their frozen state is sufficient to protect them from damage during transport and storage. For this reason, the frozen food industry has traditionally relied on inexpensive packaging methods such as a simple polyethylene bag or a cardboard box. But things have been changing for good of late as more manufacturers are discovering the advantages of flexible food pouches in pill packaging and flexible food packaging. They have probably taken a clue from the retail industry which has been successfully using stand up bags for several years. The few frozen food manufacturers, who have dived into flexible food packaging, have reported very encouraging results.
Those who are in the packaging world for a long time are aware that stand up pouches are a relative newcomer. At the same time, they are quick to point out that this relative newcomer offers manufacturers more possibilities in marketing than traditional methods. Stand up pouches are made from several layers of aluminum and plastic. They offer a large surface area for advanced rotogravure printing – a printing technique which offers crisp, bold, and vibrant colors that immediately capture the attention of consumers.
Stand up pouches, as the name indicates, can stand on their own on store shelves. Pouches that come with hang holes can also be hung on hooks. This flexibility offers manufactures many options in retail. Today, large retail chains are not the only ones selling frozen foods. Some family grocery stores, discount stores, and drug stores are also into this business. Each of these stores has its own storage and selling needs. Flexible stand up pouches are versatile, and easily fulfill the unique requirements of these selling venues.
Custom printed stand up bags make things easier not only for manufacturers and sellers, but for end consumers as well. These pouches are a big boon to end-users or customers. Accessories like zip locks make these pouches resealable – which is a big selling point in itself. With custom printed zip lock pouches, a customer does not have to worry about storing half consumed products; they can reseal the package safely until next use. Modern customers appreciate this usability. They do not want to buy frozen vegetables in a packaging, and then hunt for another storage medium after they have opened the packet. Stand up pouches offer a clean way out – use what you need, and seal the package with a zip lock.
The frozen food industry is still in its initial phase of using stand up pouches with zip locks. The early adopters of these pouches are fast discovering that the advantages of using these locks are plenty, and the accompanying profits are anything but cold.