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Branding and Packaging Decisions For Retail Results

Branding and packaging decisions for retailThis is the "Age of the Customer". So says Forrester® Research Inc., a leading marketing and technology research company which found that gaining a sustainable competitive advantage with your customer requires that you both know and engage with them. This is especially true for retail products because more than half of all shoppers make their purchase decisions at the shelf. Not ahead of time. At the shelf.

Branding and packaging decisions currently make or break the success of a product. The competitive advantage that has historically been based on manufacturing locations, cheap supply chains and IT investments has been undermined by widespread availability of formerly limited favorable conditions and factors. If once limited advantages are, therefore, no longer actually limited, retail success will require new ways of rising above the competition.

One of the most ingenious and effective branding and packaging decisions is to include the use of stand up bags. Also called, among other things, stand up pouches, Mylar® barrier bags and custom printed stand bags, stand up bag packaging shows your customers that you understand their needs and delight in meeting them. Connecting with consumers on this level will certainly enhance brand recognition and generate a level of loyalty much higher than that attained by your competitors.  As a side note, check out the latest Best New Product Awards from Better Homes and Gardens.  Certainly a nice representation of custompackaging and branding decisions for retail printed stand up pouches and even better, many in this group could very easily find a competitive advantage by using them!

Stand up bags are the product the lamination of multiple layers of specially-designed film that protect the contents from vapor, moisture, and odor while, at the same time, locking in product freshness which, of course, extends the shelf life of your product. Branding and packaging decisions that place a premium on added value such as a longer shelf life are sure to contribute positively to your bottom line, building a stronger relationship with your customers.

Choosing among appearance and display options are among the other branding and packaging decisions you must make. Stand up bags allow you to custom order printing in up to 10 colors to be applied directly to the wide front and back bag panels or you can affix your own labels. You can even combine them.

The bags stand out from the competition because they stand up on the shelf. Available hang holes provide another display option.

If using stand up bags is one of your branding and packaging decisions, the competitive advantages generated will help you will survive in "The Age of the Consumer" because of the product loyalty you will build.  Want to learn more?

Topics: Custom Printed Flexible Packaging

David Marinac

Written by David Marinac

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.