Do you have an amazing product just screaming to be placed on the store shelves at Whole Foods or your local grocer?  It could be a homemade rice pilaf or an all natural BBQ rub or maybe even a non-food item that could really benefit from standing at attention at a retail store while building your brand at the same time.  Stand Up Pouches, also known as stand bags or stand pouches have revolutionized the retail packaging industry and continue to dominate the discussion when a client decides to review options for taking their packaging to the next level.  By design, stand bags are made using barrier film from several films laminated together which creates a more rigid and more durable bag or pouch.  The film on the bottom of a stand up pouch, known as a bottom gusset, is actually formed and sealed to allow the pouch to stand.  Even better, because the pouch is standing, there is a large area on the front and back of the stand bag ready for your product’s message, your product’s logo and brand and most importantly what makes your product the best and why the client must have it.  Just as important, the films used for your stand bag are designed specifically with your product in mind based upon the weight, the moisture or vapor or odor protection your product needs, and whether your product needs protected from light or if you actually want to see your product in the stand up pouch.

In coming blog posts we are going to explain one of the fastest growing segments of the packaging industry, stand up bags.  These innovative pouches are available plain and unprinted in a number of stock sizes as well as custom printed with show stopping graphics that will take your breath away…really.  What’s so cool is stand up pouches are accepted on store shelves of the big and small retailers with an applied label or sticker but they really get noticed when they are custom printed.