Background
A premium snack food company packaged its products in rigid tubs—sturdy but heavy and space-inefficient. See why pouches won in the broader benefits guide.
Case Study: How a Food Brand Cut Shipping Costs by 40%
A switch from rigid tubs to stand-up pouches transformed logistics, shelf presence, and brand image.
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The Switch
The brand transitioned to custom-printed stand-up pouches with a resealable zipper and high-barrier film for freshness and durability.
Results
- 40% Reduction in Shipping Costs – Lighter weight and better pallet utilization.
- 25% More Shelf Facings – Slimmer format allowed more units per shelf.
- Improved Brand Image – Matte finish and vibrant graphics increased appeal.
- Faster Production – Eliminated tub labeling step, reducing labor hours.
For category-wide benchmarks, compare formats in our pouch vs. rigid comparison.
Retail Impact
Buyers responded with additional facings and improved placement. The slimmer footprint also accelerated restocking and planogram flexibility.
Could You Replicate These Results?
We’ll model cost and logistics impacts for your SKUs and lanes, then suggest materials and fitments.
ESTIMATE MY PROJECT COSTOr step back to format fundamentals in the pillar overview.
