Why MOQ Isn’t Just a Supplier Rule—It’s a Price Strategy
MOQs spread fixed setup over more units, dropping per-pouch cost. For context on all cost levers, review the complete pricing breakdown.
How Minimum Order Quantities Affect Your Price on Stand-Up Pouches
Why MOQs exist, how they change unit price, and when to start small versus scale.
ESTIMATE MY PROJECT COST
What Is MOQ in Packaging?
- Machine setup time
- Material waste allowances
- Plate/cylinder costs
- Labor efficiency
Short runs still require full setup, so unit prices are higher at low volumes. See price tiers in the table below.
Why Low MOQ = Higher Price Per Unit
| Order Qty | Avg Cost Per Pouch | Print Method |
|---|---|---|
| 1,000 | $0.55–$1.00 | Digital |
| 5,000 | $0.25–$0.50 | Flexographic |
| 25,000+ | $0.18–$0.35 | Rotogravure |
Example: MOQ Impact on Total Cost
Option A—Digital: MOQ 1,000; ~ $0.75 each; 2,500 units ≈ $1,875.
Option B—Flexo: MOQ 5,000; ~ $0.35 each; 5,000 units ≈ $1,750 + ~$400 plates. If you’ll use the inventory, per-unit and total can be lower.
When to Start Small vs. Scale Up
- Start Small: new product, many SKUs, avoid excess inventory, fast digital lead times
- Scale Up: stable demand, lower unit cost goals, full customization features
Ask about MOQ brackets—3,000 may price near 2,000 but unlock better economics. Compare breakpoints in the pillar guide.
Hidden Traps of Going Too Small
- No scale → no discount
- Frequent reorders → more freight + delays
- Feature limits on short runs
- Higher waste impact if an error occurs
FAQ: Typical MOQs
| Pouch Type | Typical MOQ |
|---|---|
| Digital Print | 500–1,000 pcs |
| Flexo Print | 5,000–10,000 pcs |
| Gravure Print | 25,000+ pcs |
| Clear Stock | As low as 100 pcs |
Final Thought: MOQ Is a Lever
Use MOQ strategically to lower cost and scale smart. Consider digital short runs, hybrid stock+custom, bundling SKUs, or scheduled reorders. Cross-check scenarios against the pillar breakdown.
