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Stand Up Pouch Packaging vs Rigid Packaging

Weight, convenience, sustainability, and retail presence—compare side by side.
ESTIMATE MY PROJECT COST

Weight & Volume

  • Pouches use up to 70% less plastic.
  • Unfilled pouches ship flat—10–15× freight advantage.

Quantify savings in our cost savings guide and see category context in the pillar.

Scale and cube diagrams comparing material use and shipping volume of pouches versus bottles and jars.
Icons showing resealable zippers, spouts, and handles on stand up pouches.

Consumer Convenience

Resealability improves freshness, spouts and handles improve pour control and portability—areas where rigid formats often fall short.

Sustainability

  • Mono-material designs now curbside recyclable in many regions.
  • Compostable substrates for bio-based alternatives.
  • Lighter transport reduces CO2 emissions.

Learn how to substantiate claims in the risks page and see top applications in Best Uses.

Infographic comparing recyclable and compostable pouch pathways versus rigid packaging impact.
Shelf display showing the large printable billboard surface of stand up pouches compared to bottles.

Retail Presence & Branding

Pouches stand upright and present a large, contiguous printable surface—more room for storytelling and compliance labeling.

Real-World Comparison: Beverage Brand

  • 65% packaging weight reduction
  • 50% freight cost cut
  • New retail placements from smaller shelf footprint

Explore more outcomes inside our case studies and in the pillar.

Beverage bottles next to flexible pouches on a retail shelf highlighting shelf footprint differences.