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Flexible Packaging Versus Traditional Food Packaging: Complete Comparison

How pouches stack up against rigid plastics, glass jars, metal cans, and paperboard for food brands.

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Matrix of a single food product packaged as a pouch, glass jar, can, and paperboard carton.

Introduction

Flexible packaging is growing rapidly in food, but traditional options remain relevant. This page compares cost, performance, sustainability, and perception—then links back to the complete food packaging guide for next steps.

Where Flexible Shines vs. Others

  • Rigid Plastics: Often up to 85% less plastic by weight, lowering material and freight.
  • Glass: Pouches are lighter and shatter-resistant; glass signals premium but is heavy.
  • Cans: Cans excel at long storage; pouches add resealability and convenience.
  • Paperboard: Cartons recycle widely; pouches deliver better moisture/oxygen barriers.
Visual comparison of shipping weight and material usage among pouches, jars, cans, and cartons.
Diagram showing pallet density and freight savings of flexible pouches compared to rigid packaging.

Cost & Logistics

  • Lower freight costs versus heavy glass and metal.
  • Reduced warehouse space due to compact forms.
  • Equipment needs: sealing is required for pouches; plan CAPEX or use copackers.

Considerations

  • Perception tradeoffs in premium categories—design can bridge the gap.
  • Developing recycling pathways for flexible formats vs. paperboard’s ubiquity.
  • Right-size barriers and validate seals for food safety.
Notes panel summarizing perception, recycling, and barrier validation considerations.

Want a side-by-side for your exact food product?

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Or start with the broader food packaging guide.