The State of Protein Powder Packaging Report 2016

Independent Study Conducted by Instantly

Summary: 

Just as no two protein powders are exactly alike, the way the
product is packaged can make or break sales, as well as the quality of the fine, powdery
supplement. Through a series of tests and surveys done independently by Instant.ly, we’ve
compiled key insights on consumers’ preference for protein powder packaging based on the
appearance and function of its stand up pouch as it appeals to specific participant
demographics.

• Overview (product description, Purchase intent, Differentiation, Consumer Desire, Value)
  
• Influence (Availability, Quality, Likeabilty, Uniqueness, Appeal)
• Performance (Perception of Packaging, Lifestyle Fit, Convenience)
• Demographics (Gender, Age, Behavior, Respondents' Answers, Conclusion)