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Frustrated designer looking at defective stand-up pouches with tears, misaligned prints, and wrong sizes. If there are realistic pouches in the image the pouches should have some design elements as though you might find them in a grocery store. Use the fictitious company Mind+Body as the brand and label the products with real products that would be packaged in the pouches. Do not use Lorem Ipsum copy in the graphic.

Most Common Mistakes When Ordering Stand-Up Pouches (And How to Avoid Them)

Avoid costly errors—wrong sizes, bad artwork, and material mismatches—by following our proven checklist and using the right tools.

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Illustration comparing product weight versus pouch volume, with a 3 oz tray next to different pouch sizes.

Mistake #1: Ordering the Wrong Size

“3 oz” refers to weight, not pouch capacity. Powders, liquids, and solids all need different volumes. Always test real samples with your product.

Mistake #2: Non-Production-Ready Art Files

  • RGB instead of CMYK
  • Fonts not outlined
  • Missing dieline layers

Download Our Artwork Submission Guide →

Screenshot of an Illustrator file missing dielines and using RGB colors.
Comparison of oily product leaking through low-barrier film versus intact high-barrier pouch.

Mistake #3: Choosing the Wrong Material

Oily or wet products need high barrier films. Natural products need oxygen protection. Always match barrier level to product needs.

Mistake #4: Ignoring MOQ & Lead Time

Digital printing is fast for small runs; rotogravure is cheaper at scale but slower. Use our calculator to align your quantity with the right print method.

Compare Digital vs Rotogravure →

Graphic timeline showing stock lead times of 1–3 days and custom digital vs rotogravure timelines.
Diagram showing correct and incorrect zipper and valve placement on a pouch dieline.

Mistake #5: Misplaced Zippers, Valves, or Spouts

Incorrect placement can delay co-packers and spoil products. Confirm exact measurements and mark them on your dieline.

Mistake #6: Forgetting FDA Labeling Rules

  • Missing net weight
  • No nutrition panel
  • Barcode placeholder missing

Check FDA Labeling Guidelines →

Close-up of a pouch back panel showing missing net weight and nutrition facts.
Designer reviewing digital proof on screen and physical pouch sample side-by-side.

Mistake #7: Skipping the Proofing Process

Always request digital and physical proofs for large runs. Have multiple stakeholders review to catch errors before production.