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Printed Pouches Using Flexographic Versus Rotogravure Printing

printed pouchesStand up printed pouches, also known as printed stand up pouches or printed stand up bags, can be confusing and downright intimidating for companies large and small.  There are so many questions from finding the right size printed pouches for their particular product, creating artwork that matches packaging they've used previously, to matching colors on that packaging.  What tends to happen is companies stay stuck, they just keep using what they always have even though stand up printed pouches just may take their product and brand to the next level and beyond.

Printed pouches are just one piece of the puzzle of course, the stand up pouch needs to have the right materials and the right size and features so not only can the stand bag be filled properly and efficiently, the customer and end user will like it, and it will remain fresh throughout the product's life cycle.

However, custom printing is confusing and scary.  There are 2 main printing styles for stand up printed pouches.  One is Flexographic printing and the other is Rotogravure printing.  Both have been around for what would be considered a "long time" in the industry, however one style is gaining in popularity due to its simplicity and quality.

In automobile jargon, Flexographic printing could be compared to a solid, tried and true Ford Taurus, nothing flashy or over the top but solid as a rock.  Rotogravure printing could be compared to an Audi A6, bold and innovative and boy does it look nice.  Even better, advances in the industry have made Rotogravure printing more affordable now more than ever.


Topics: Custom Printed Flexible Packaging, Help Center

David Marinac

Written by David Marinac

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.