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Your Retail Packaging Is The Voice of Your Brand

It's so true: Packaging is the voice of your brand, the signature you leave everywhere and the tangible billboard that advertises your company and product over and  over again, from the retail shelves, to the consumer's home, on their commute, in their office, to evening functions and so on.

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Innovative and Convenient Retail Packaging Brings Margin

Consumers want convenience in every facet of their lives, and product packaging is no different. Consumers want pour spouts, Velcro zip locks, easy-open tear notches and lightweight but durable containers they can take on the go, among other features. What's also true is that retailers want those features and functions as well.

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There Is Hidden Margin When Sourcing Your Retail Packaging Overseas

A reported 95 percent of North American companies think of their packaging at the last minute. They have a general assumption that the price difference between how their product is packaged, and how their competitor's is packaged, can't be that much. They also think no one really cares. However, there are those using their packaging as a competitive advantage, and not only are they building their sales, their margins and brand equity have soared.

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Should I Hire A Freight Forwarder or Let The Factory Handle?

There will always be companies that feel squeezing every penny from every part of an order is the best way to run a business. Unfortunately, these companies also think this will work with freight from overseas suppliers. However, one of the most misunderstood and frustrating components is shipping.

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US Supply Chain Partner Is Key To Sourcing Globally

One of the key areas...if not THE key area that companies neglect to understand is the need for a US Supply Chain partner.  However, even before this comes up, many companies poo poo going overseas for the following reasons (even though they've never tried it)

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Supply Chain Options During Coronavirus

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Digital Printing Versus Traditional Print Methods--The Advantages

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