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5 Unique Packaging Ideas to Help Your Products Stand Out

In a vacuum, most brands would claim that they want to use “unique packaging ideas” that will pop off of the shelf.  But do they, really?  Do yourself a favor and research the competition. Let’s see whether they’ve actually succeeded.

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The Packaging Broker's Checklist for Comparing Packaging Suppliers

It’s easy for a seemingly simple discussion about packaging suppliers to snowball into a broader debate on price point vs. quality (Margins are everything! You get what you pay for!). For this reason, any packaging brokers who are preparing to compare packaging suppliers should start with some clear goalposts.

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5 Packaging Materials & Styles Every Packaging Broker Should Offer

Many packaging brokers specialize in just a few packaging materials or styles. This is all well and good—we ourselves specialize in the flexible pouch format—but there are also a few essential materials and styles that buyers will want access to as a part of their relationship.  That’s why we also offer a wider range of unique and innovative packaging styles. These formats are in demand with consumers, are known to reduce costs, and will make your product stand out on the shelf. 

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4 Signs It's Time to Update Your Retail Packaging

by StandUpPouches.net | July 8, 2021 | 0 Comments | printed retail packaging

There’s no one definitive rule about the time to update your retail packaging, but there are plenty of red flags. Some of them will be about you. Some are about everyone else. All of them have the potential to sink sales and damage your brand if they’re ignored.  Packaging has a serious impact on consumer behavior in the aisle—and you want it to be the positive kind.

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5 Secrets Most Packaging Suppliers Don't Want You to Know

Many companies hold off on even thinking about packaging until the last minute.  Before you know it, it’s time to get the product on shelves and packaging becomes a rushed afterthought. It’s no wonder so many packaging suppliers are able to keep the lid shut on the five secrets below. Keeping quiet makes the supplier’s job easier — but it can cost your brand a ton to pick up the slack. 

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Your Retail Packaging Is The Voice of Your Brand

It's so true: Packaging is the voice of your brand, the signature you leave everywhere and the tangible billboard that advertises your company and product over and  over again, from the retail shelves, to the consumer's home, on their commute, in their office, to evening functions and so on.

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Innovative and Convenient Retail Packaging Brings Margin

Consumers want convenience in every facet of their lives, and product packaging is no different. Consumers want pour spouts, Velcro zip locks, easy-open tear notches and lightweight but durable containers they can take on the go, among other features. What's also true is that retailers want those features and functions as well.

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There Is Hidden Margin When Sourcing Your Retail Packaging Overseas

A reported 95 percent of North American companies think of their packaging at the last minute. They have a general assumption that the price difference between how their product is packaged, and how their competitor's is packaged, can't be that much. They also think no one really cares. However, there are those using their packaging as a competitive advantage, and not only are they building their sales, their margins and brand equity have soared.

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Should I Hire A Freight Forwarder or Let The Factory Handle?

There will always be companies that feel squeezing every penny from every part of an order is the best way to run a business. Unfortunately, these companies also think this will work with freight from overseas suppliers. However, one of the most misunderstood and frustrating components is shipping.

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US Supply Chain Partner Is Key To Sourcing Globally

One of the key areas...if not THE key area that companies neglect to understand is the need for a US Supply Chain partner.  However, even before this comes up, many companies poo poo going overseas for the following reasons (even though they've never tried it)

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