The use of stand up pouches continues to grow in both retail and industrial environments. With stock pouches available by the case, many folks hand apply colorful labels with great success. Over the years manufacturers have introduced various color combinations, such as clear fronts (so a product can be seen) and colored foil backs like silver, gold, or black. This has enabled companies to add color and some pizzazz to their packaging without adding much cost. The final step in this progression happens when a company wants to abandon applying labels and have their very own custom printed stand up pouches.