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Want To Help The Environment? Use 85% Less Plastic.

There’s a huge misunderstanding in environmentally-friendly packaging. Many buyers assume that in order for packaging to be eco-friendly, it’s got to be made from paper, or bamboo, or biodegradable plant fibers. These options are great — don’t get the wrong idea. However, the material that your package is made from only tells one part of the story.

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5 Unique Packaging Ideas to Help Your Products Stand Out

In a vacuum, most brands would claim that they want to use “unique packaging ideas” that will pop off of the shelf.  But do they, really?  Do yourself a favor and research the competition. Let’s see whether they’ve actually succeeded.

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The Packaging Broker's Checklist for Comparing Packaging Suppliers

It’s easy for a seemingly simple discussion about packaging suppliers to snowball into a broader debate on price point vs. quality (Margins are everything! You get what you pay for!). For this reason, any packaging brokers who are preparing to compare packaging suppliers should start with some clear goalposts.

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5 Packaging Materials & Styles Every Packaging Broker Should Offer

Many packaging brokers specialize in just a few packaging materials or styles. This is all well and good—we ourselves specialize in the flexible pouch format—but there are also a few essential materials and styles that buyers will want access to as a part of their relationship.  That’s why we also offer a wider range of unique and innovative packaging styles. These formats are in demand with consumers, are known to reduce costs, and will make your product stand out on the shelf. 

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How Flexible Food Packaging Recoups Lost Margins

by StandUpPouches.net | July 8, 2021 | 0 Comments | Food Packaging, flexible retail packaging

You need strong sales margins to compete and thrive. In a perfect world, supply and demand would take care of the equation, but in practice, food and beverage companies are trying everything from pushing suppliers for cost reductions to flashy and expensive marketing campaigns in hopes of driving enough sales to keep the lights on.

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The True Value of Innovative Retail Packaging Design

Most new products —up to 95% of new products each year, in fact—will ultimately fail. This is not new news, as you can see in this 2010 Forbes article. And neither is it surprising. Consumers with a lot to do (and little time to do it) will always resort to buying products with their eyes.

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5 Secrets Most Packaging Suppliers Don't Want You to Know

Many companies hold off on even thinking about packaging until the last minute.  Before you know it, it’s time to get the product on shelves and packaging becomes a rushed afterthought. It’s no wonder so many packaging suppliers are able to keep the lid shut on the five secrets below. Keeping quiet makes the supplier’s job easier — but it can cost your brand a ton to pick up the slack. 

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Plastic Packaging Alternatives and Options for 2020 and Beyond

While we are all dealing with the Coronavirus lockdown, this eBook and subsequent info is a good overview of the different plastic packaging alternatives that came onto the scene in 2019 and now 2020.  We've had advancements in barrier film that will biodegrade, plastic bottles that can break down under certain conditions at landfills, and even some of the most innovative designs for packaging liquids and semi-liquids we've seen in years.  While 2019 was the year of people hating plastic, we don't hate it, and know that it is hear to stay.

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Global Supply Chain for Retail Packaging

Especially during this global pandemic, US companies need to be flexible when it comes to sourcing their retail packaging.  A year ago it was the tariffs and trade fighting with China, now the Coronavirus has the global supply chain in turmoil.  The point, domestic suppliers are at full capacity and their backups are at full capacity and in a very short period of time--March 2020--US factories could be forced to close.  But...you have a business to run.

I don't care whether you are in the pet treat business, or your company makes spices for BBQ rubs, your company needs to compete.

While buying from domestic (North American) suppliers has been the norm, the retail landscape has become brutal... and there are no signs of it  letting up. Competition for shelf space at Walmart, Target, Petco or even the local independent grocery is fierce.

In a perfect world, companies could easily source their ingredients, blend and make whatever they are selling, fill it into beautiful retail packaging they purchased at a reasonable and fair price and have everything arrive on time, with time to spare for this company to deliver to the retailer, get paid promptly and happily move on to the next customer opportunity...

This just doesn't happen.  Or if it does, it's once in a blue moon.  Retailers are heartless.

If you have a problem with quality or delivery time, within 24 hours they have enacted charge backs to recoup what they consider (and you agreed to by taking the order in the first place) are lost sales, lost profit and lost retail shelf space.

Any amount of explanation will fall on deaf ears, and this money will be deducted from future invoice payments or just credited immediately. It is heartless, ruthless, fierce and unforgiving (sounds like a Western novel!). But it's true. The retailer cares about what works best for them and their company, and if anyone and anything gets in the way, forget it.

We already determined that a perfect world of making a healthy margin on your products and all the pieces/parts (i.e. ingredients, blending, manufacturing, filling, packaging and delivery) working seamlessly is rare. Let's also agree that while retailers can be the lifeblood to your company, they do not have your best interest in mind. They are looking out for themselves.

In short, you need your margins too, and you need to compete and be able to not just keep your lights on, but also thrive! But you say, "We've tried everything. We've leaned on our suppliers and pushed for cost reductions, better payment terms and more bang for our buck. Where are these margins you are referring to?"

Over the past 15 years, we've discovered lost margins in packaging, from down-and­ dirty cello bags and rollstock, to 10-color printed stand up pouches, vacuum bags and everything in between.

North American companies have neglected to look at their packaging for a number of reasons:

One, it's not something that is particularly flashy. It's a necessary evil handled by someone in purchasing who has been in your company for years, and it's always been this way.

Two, there is the assumption that your packaging is every bit as good as your competitors' and it cannot make that much of a difference to your brand awareness, sales or bottom line.

Three, no one cares about your packaging. It's your product customers are buying. This line of thinking has crippled U.S. manufacturers for years.

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Your Retail Packaging Is The Voice of Your Brand

It's so true: Packaging is the voice of your brand, the signature you leave everywhere and the tangible billboard that advertises your company and product over and  over again, from the retail shelves, to the consumer's home, on their commute, in their office, to evening functions and so on.

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