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Learn How Your Brand Can ‘Stand Up & Stand Out’ From David Marinac

stand_up_and_stand_out_cover.jpgThere’s a new type of packaging taking the retail industry by storm. The days of bulky boxes and flimsy containers are gone, as stand up pouches are quickly becoming the preferred choice for major brands. Why are big-name companies like Kraft and Nestle choosing flexible retail packaging to hold their products? The advantages are numerous, and it has become easier than ever to level the playing field for smaller businesses looking to present their quality products in superior packaging.

In David Marinac’s new book, “Stand Up & Stand Out: And Watch Your Product Fly Off The Store Shelves,” you will learn why stand up pouches are taking over and how your company can see tremendous growth by embracing this flexible packaging solution. Marinac explains why he launched StandUpPouches.net and how it has helped companies across the globe cut costs and boost customer loyalty by using packaging as a powerful way to build their brands.

Your retail packaging can be used as a compelling communication tool. Marinac explains why fears about making the switch away from traditional boxes and containers can be subsided by choosing a packaging supplier who truly views you as a trusted partner rather than a customer. He gives a behind-the-scenes look into how he built the leading online brand for flexible retail packaging and divulges secrets for success from production to distribution.

As a 30-year veteran of the custom-packaging industry, Marinac has filled this book with an extensive amount of knowledge not only about this specific market, but also about how he runs a company with unmatched customer service and innovative marketing strategies. This is a conversational read full of expert advice your company needs to know if you want to get your products on the shelves and in the hands of consumers.

Your product packaging should tell a story, and “Stand Up & Stand Out” is your go-to guide for delivering the very best message about your brand and offerings. Learn why stand up pouches are part of a $5 billion market and how your company can make the easy transition away from boring containers to vibrant, eye-catching packaging.

Order your copy today, available both in paperback and Kindle Edition.

Stand Up & Stand Out

Topics: Help Center

Brittany Nader

Written by Brittany Nader

What LEGO’s Sustainable Packaging Teaches Us About Overseas Innovation

Since 1949, children across the globe have fawned over tiny, plastic, interlocking bricks.

LEGOs are a not only a classic toy but a staple in many households. Many kids beg their parents to take them to the majestic LEGOLAND, an amusement park where all their wishes and dreams could come true.

Why Nestlé, Unilever & PepsiCo are Banning Oxo-degradable Plastic Packaging

Originally marketed as an eco-friendly packaging material, new evidence regarding the potentially negative impact of oxo-degradable plastics has led a number of companies and governments to restrict their use.

More than 150 companies and global organizations, including Nestlé, Unilever and PepsiCo, have recently endorsed a total ban on the material in light of its potentially negative environmental impact.

Oxo-degradable plastic packaging, which includes select plastic pouch bags, is often marketed as a solution to plastic pollution because it claims to degrade into harmless residues within a period ranging from a few months to several years. However, oxo-degradable plastics do not degrade into harmless residues, but instead, fragment into tiny shards of plastic that actually contribute to plastic pollution.

Often, consumers think that because a material is biodegradable, it can be composted or even littered on the ground, because, it is thought, the material will break down into nothing over time. This actually ends up leading to an increase in pollution, since consumers don’t end up recycling or repurposing the material, and misconceptions about how the plastic will degrade leads them to end up putting it back into landfills.

What is important to note in this case is that although oxo-degradable plastics are biodegradable, being biodegradable does not necessarily mean that a material is eco-friendly. Although these plastics do break down over time, the tiny pieces they break down into are still plastics that contribute to pollution — they do not degrade into nothing or into another usable substance.

For companies looking to make the switch to sustainable packaging, it is important to consider that sustainable packaging does not necessarily mean biodegradable packaging, and vice versa.

Why New FDA Guidelines Could Bring Big Changes to Pet Food Packaging

Today’s consumers are demanding transparency and accountability from all types of products, and pet food is no exception.

Greater scrutiny over pet food ingredients, and an increasing demand for responsibility, sustainability and complete transparency from pet food manufacturers is driving change within the industry. As the consumer demand for “clean” pet food labeling evolves as a major topic within the world of pet packaging, FDA guidelines are shifting.

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