Stand Up Pouches - Product Packaging Done Right

Small is the New Big…How Brand Managers Need To Rethink Retail

Posted by David Marinac

We are often asked our thoughts and opinions regarding particular trends in the retail industry.  Recently one question was if packaging is playing a role in the rise and popularity of small box stores…to which we can emphatically say yes it is!  Walmart has been introducing Neighborhood Market Stores, Target has Target Express, and stores like Save-A-Lot and Aldi have a stunning growth curve.  But smaller stores, less space, and the need to grab a customer’s attention immediately has made flexible retail packaging incredibly important.

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Topics: Food Packaging, Custom Printed Flexible Packaging

Baby Food Packaging -- Expense-Expanse-Environment

Posted by David Marinac

My how baby food packaging has evolved over the years…sure we still have glass jars with hermetically sealed metal lids as well as smaller plastic containers (like mini Tupperware for babies) but nothing has rocked this segment of the industry more than spouted stand up pouches.  They are taking over the store aisles of Walmart, Target, Whole Foods, and even smaller regional markets.  The combination of a stand up pouch with a funky oversize spout and cap (so kids cannot choke) works perfectly for so many reasons we’ll get to below.  But has anyone wondered how we got here and why?  Are Gerber jars a thing of the past?

There are 3 things in my opinion that have been a driving force behind this new wave and generation of baby food packaging.

  • Expense
  • Expanse
  • Environment
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Topics: Food Packaging

Inside Report: 3 Questions Decision Makers Are Afraid to Ask Pertaining To Flexible Retail Packaging

Posted by David Marinac

I’ve been in this business for over 30 years and I’ve been fortunate to have seen some very cool trends in food marketing come and go.  I’ve seen paperboard packaging evolve from down and dirty plain corrugated bins holding plastic bags to full litho color wrapped boxes as well as folding cartons and clamshells and now flat bottom flexible box bags and large capacity spouted stand up pouches for liquids that are made to replace gallon jugs.  The point is, food marketing is a moving target and pertains not only to the product itself but the consumer and just as important to the retailer.  You can have a great product that consumers want but if you haven’t satisfied the major retailers or hit their price points, you are in trouble.  Or, if you have a great relationship with retailers but have packaging that is clunky and not consumer friendly, your chances of retail success are limited.

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Topics: Food Packaging, Supply Chain Management

Which Baby Food Packaging Is Best When It Comes To Safety and Storage?

Posted by David Marinac

Baby food packaging is anything but child's play. If you're in the industry, you know exactly what we mean. While all protective packaging is important, there's probably no food packaging more important to consumers for whom product safety is paramount. One need only think back to the tainted formula from China a few years back to bring the issue into clear, if not chilling, focus. So, which baby food packaging is best when it comes to safety (and storage)?

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Topics: Food Packaging, baby food packaging

Food Marketing: The Best Way To Package Beef Jerky

Posted by David Marinac

Beef jerky ain't what it used to be.  Once merely a niche food consumed mostly by hikers, backpackers and other "outdoorsy" types, beef jerky (not to mention its more exotic cousins) has gone mainstream.  Now considered a healthy snack because it's an excellent source of protein for those on the run, behind the wheel or at their desks, beef jerky ranks among the most convenient of snack foods enjoyed by Americans.  For that reason, food marketing specifically for beef jerky is an essential component of any brand's success. Using the right barrier bags for beef jerky will go a long way to not only protecting the precious contents but standing out on a retail store shelf.

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Topics: Food Packaging

Stand Up Pouches for MotherSOY: Case Study

Posted by David Marinac

"Starting your day with a heart healthy, high-protein, high-fiber breakfast smoothie, made with your favorite juice and the Ultimate Breakfast SuperFOOD – MotherSOY® protein powder – is the single MOST IMPORTANT decision you could make every day concerning your health,” according to Dr. Carl Barniak, the Founder and CEO of MotherSoy.

Their tasteless soy protein with fiber provides long lasting energy, curbs hunger for hours, and it will improve your health and force your body to burn fat.

 How Stand Up Pouches Worked with MotherSOY

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Topics: Food Packaging

Stand up Pouches for Mourra's Kibby & Yuca: Case Study

Posted by David Marinac

Beef Kibby is a Mediterranean delicacy made of a delicate outer crust of bulgar wheat, beef and aromatic herbs filled with ground beef and mild spices. And Mourra's Kibby is absolutely delish!

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Topics: Food Packaging

Stand Up Pouches for Pereg Gourmet Spices: Case Study

Posted by David Marinac

Pereg Gourmet Spices produces more than 60 varieties of spices, spice blends, and herbs. The spices are pure, fresh, and natural with no additives, preservatives, added volume or food coloring. Pereg is one of Israel's leading spice manufacturers and offers the consumer a cornucopia of spice options from the traditional to the exotic. In other words, a spice for every taste and palette.  That is why they needed the kind of custom food packaging to best represent that.

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Topics: Food Packaging

Chocolate Packaging: Clasen Quality Coatings Case Study

Posted by David Marinac

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Topics: Food Packaging

Stand Up Food Bags and Custom Made Samples

Posted by David Marinac

Food packaging comes in virtually all shapes and sizes, from 4 oz. cans of sliced olives to 5 lb. bags of rice and countless other examples, each more or less appropriate for the foods they contain. Despite the differences, there are features they must all have: They must be suitable for food products (i.e., food grade), they must protect the contents and they must preserve the food they contain until at least the "best by" date, if not beyond. There is one type of packaging that not only exceeds these standards but offers other features as well: Stand up food bags.

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Topics: Food Packaging, Custom Printed Flexible Packaging