Beef jerky ain't what it used to be. Once merely a niche food consumed mostly by hikers, backpackers and other "outdoorsy" types, beef jerky (not to mention its more exotic cousins) has gone mainstream. Now considered a healthy snack because it's an excellent source of protein for those on the run, behind the wheel or at their desks, beef jerky ranks among the most convenient of snack foods enjoyed by Americans. For that reason, food marketing specifically for beef jerky is an essential component of any brand's success. Using the right barrier bags for beef jerky will go a long way to not only protecting the precious contents but standing out on a retail store shelf.