I’ve been in this business for over 30 years and I’ve been fortunate to have seen some very cool trends in food marketing come and go. I’ve seen paperboard packaging evolve from down and dirty plain corrugated bins holding plastic bags to full litho color wrapped boxes as well as folding cartons and clamshells and now flat bottom flexible box bags and large capacity spouted stand up pouches for liquids that are made to replace gallon jugs. The point is, food marketing is a moving target and pertains not only to the product itself but the consumer and just as important to the retailer. You can have a great product that consumers want but if you haven’t satisfied the major retailers or hit their price points, you are in trouble. Or, if you have a great relationship with retailers but have packaging that is clunky and not consumer friendly, your chances of retail success are limited.