Stand Up Pouches - Product Packaging Done Right

The Importance of Symbolic Wording on Food Packaging

Posted by Brittany Nader

Think about your favorite food for a second.

The experience of either cooking or ordering the meal or snack is full of built-up excitement and anticipation. When the entrée arrives in your hands, you take in the intoxicating scent for a moment before sinking your teeth into that first, delicious bite. Maybe you’re eating with friends and loved ones, or perhaps it’s part of that much-needed break in the day where you can get away from the hustle and bustle to enjoy a tasty treat.

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Topics: Food Packaging

Creating an Iconic Brand Through Retail Packaging

Posted by Brittany Nader

From McDonald’s golden arches to the Nike swoosh, we’ve been associating iconic imagery with some of the world’s most successful brands for decades. In 1973, Italian designer Massimo Vignelli created one such piece of iconography for Bloomingdales department stores. Shopping bags, sporting modern font with the words “Little Brown Bag,” “Medium Brown Bag” and “Big Brown Bag,” became a part of American culture, identified and associated with upscale shoppers in urban areas like New York City.

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Topics: Food Packaging

Sabra Hummus Recall—Reminder To Use FDA Approved Packaging

Posted by David Marinac

Say what you will about our US government and its incompetence at times, I for one will go on record as applauding one agency in particular and that is the FDA, the Food and Drug Administration.  Just this week alone we saw recalls (voluntary or enforced) for reports and confirmation of listeria and salmonella from companies such as Sabra Dipping Company, Blue Bell Creameries, and Texas Star Nut and Food Company.  It seems that every single week there are massive “alerts” that turn into full-fledged recalls.  What can we learn from this most recent hummus recall?  Your packaging matters and shouldn’t be just an afterthought.

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Topics: Food Packaging

Food Marketing 101—The 3 Keys To Food Packaging

Posted by David Marinac

Food marketing has come a long, long way.  In the “old days” we didn’t have the massive grocery chains and club stores that forced food companies to constantly try to one-up their competitors for the coveted 3-5 second attention of a consumer walking down a store aisle.  Now stores are bigger with more shelf space so each one has multiple brands of everything from soup mix to cereal and spices.  Marketing these days is a battle and usually at the center of that battle is food packaging.  It’s been said that packaging is the “voice” of your brand so it better resonate with Mr. or Mrs. Consumer in the split seconds you have their attention.

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Topics: Food Packaging

3 Ways Protective Packaging Can Improve Food Marketing

Posted by David Marinac

There are top dogs in every industry. Whether you are coming from the food market, pet products, wine and alcohol, and every industry in between, there are dry cut thought leaders. There’s no denying that food marketing spells big competition, but the good news is that we can learn from their steps to success.

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Topics: Food Packaging

Food Industry Expert Jason Wong Joins the Conversation

Posted by Jamie Berling

Ditch The Box welcomes industry expert Jason Wong to our show. Jason has accumulated 20 years of experience in the food industry. Founder and president of Asia Foods, LLC., he also has much experience in New Product Development with Roland Foods. Currently the VP of Sales at HFM FoodService, Jason's inimitable perspective, clarity, and strategic advice offers outstanding perception on the industry as a whole.

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Topics: Food Packaging

Ditch The Box Welcomes Gary Bowen: On Flexible Packaging

Posted by Jamie Berling

Did you miss our latest episode of Ditch The Box? Don’t worry, you can still reap the benefits of packaging expert Gary Bowen’s advice here:

Our latest Ditch The Box episode welcomed packaging expert Gary Bowen from Shannon Packaging. During the show, Gary and the CEO of StandUpPouches.Net, David Marinac, covered many topics within the flexible retail packaging realm. Gary offered huge insight on flexible packaging and where he sees the industry heading in the future.

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Topics: Food Packaging, Custom Printed Flexible Packaging

How You Can Fix The Biggest Problems In Food Marketing

Posted by David Marinac

Food marketing is an interesting industry. Everyone needs to eat, so it’s a little difficult to create a sense of urgency— Mother Nature does that for us. However, food marketing presents its own set of issues and obstacles. Reaching our customers and presenting our products can be an issue, especially with the market becoming overly saturated. The food marketing industry faces challenges every day of the best ways to showcase brands while simultaneously earning the trust of our customers.

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Topics: Food Packaging

ATTENTION: Product Packaging Matters to Customers

Posted by Jamie Berling

The way you choose to package your product greatly impacts a potential buyer's decision making process. Product packaging matters. Check it out:

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Topics: Food Packaging, Custom Printed Flexible Packaging

How Custom Stand Up Bags Can Influence Buyer Decisions

Posted by David Marinac

How Custom Stand Up Bags Can Influence Buyer Decisions

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Topics: Food Packaging, Custom Printed Flexible Packaging