Stand Up Pouches - Product Packaging Done Right

Sabra Hummus Recall—Reminder To Use FDA Approved Packaging

Posted by David Marinac

Say what you will about our US government and its incompetence at times, I for one will go on record as applauding one agency in particular and that is the FDA, the Food and Drug Administration.  Just this week alone we saw recalls (voluntary or enforced) for reports and confirmation of listeria and salmonella from companies such as Sabra Dipping Company, Blue Bell Creameries, and Texas Star Nut and Food Company.  It seems that every single week there are massive “alerts” that turn into full-fledged recalls.  What can we learn from this most recent hummus recall?  Your packaging matters and shouldn’t be just an afterthought.

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Topics: Food Packaging

Food Marketing 101—The 3 Keys To Food Packaging

Posted by David Marinac

Food marketing has come a long, long way.  In the “old days” we didn’t have the massive grocery chains and club stores that forced food companies to constantly try to one-up their competitors for the coveted 3-5 second attention of a consumer walking down a store aisle.  Now stores are bigger with more shelf space so each one has multiple brands of everything from soup mix to cereal and spices.  Marketing these days is a battle and usually at the center of that battle is food packaging.  It’s been said that packaging is the “voice” of your brand so it better resonate with Mr. or Mrs. Consumer in the split seconds you have their attention.

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Topics: Food Packaging

3 Ways Protective Packaging Can Improve Food Marketing

Posted by David Marinac

There are top dogs in every industry. Whether you are coming from the food market, pet products, wine and alcohol, and every industry in between, there are dry cut thought leaders. There’s no denying that food marketing spells big competition, but the good news is that we can learn from their steps to success.

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Topics: Food Packaging

Food Industry Expert Jason Wong Joins the Conversation

Posted by Jamie Berling

Ditch The Box welcomes industry expert Jason Wong to our show. Jason has accumulated 20 years of experience in the food industry. Founder and president of Asia Foods, LLC., he also has much experience in New Product Development with Roland Foods. Currently the VP of Sales at HFM FoodService, Jason's inimitable perspective, clarity, and strategic advice offers outstanding perception on the industry as a whole.

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Topics: Food Packaging

Ditch The Box Welcomes Gary Bowen: On Flexible Packaging

Posted by Jamie Berling

Did you miss our latest episode of Ditch The Box? Don’t worry, you can still reap the benefits of packaging expert Gary Bowen’s advice here:

Our latest Ditch The Box episode welcomed packaging expert Gary Bowen from Shannon Packaging. During the show, Gary and the CEO of StandUpPouches.Net, David Marinac, covered many topics within the flexible retail packaging realm. Gary offered huge insight on flexible packaging and where he sees the industry heading in the future.

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Topics: Food Packaging, Custom Printed Flexible Packaging

How You Can Fix The Biggest Problems In Food Marketing

Posted by David Marinac

Food marketing is an interesting industry. Everyone needs to eat, so it’s a little difficult to create a sense of urgency— Mother Nature does that for us. However, food marketing presents its own set of issues and obstacles. Reaching our customers and presenting our products can be an issue, especially with the market becoming overly saturated. The food marketing industry faces challenges every day of the best ways to showcase brands while simultaneously earning the trust of our customers.

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Topics: Food Packaging

ATTENTION: Product Packaging Matters to Customers

Posted by Jamie Berling

The way you choose to package your product greatly impacts a potential buyer's decision making process. Product packaging matters. Check it out:

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Topics: Food Packaging, Custom Printed Flexible Packaging

How Custom Stand Up Bags Can Influence Buyer Decisions

Posted by David Marinac

How Custom Stand Up Bags Can Influence Buyer Decisions

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Topics: Food Packaging, Custom Printed Flexible Packaging

Best Vacuum Food Bags for Food Saver Type Machines

Posted by David Marinac

Vacuum food bags continue to be popular with items such as meat, fish, game, etc. Food Saver machines and similar ones like Seal-a-Meal remain a staple in many homes throughout the country. With that in mind the need for individual vacuum bags is growing. However, these home style vacuum machines are different than institutional ones in that they are non-chamber and clamp type so they need very specific types of bags.

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Topics: Food Packaging

Stock Stand Up Pouches – 3 Keys to Choosing The Right Supplier

Posted by David Marinac

Stock stand up pouches continue to be used in regularity throughout the retail industry.  Whether the items being packaged are roasted nuts, snacks, flour, pet treats or spices, the convenience of this type of protective packaging cannot be understated.  Stock stand up pouches come in a number of sizes and colors, as well as materials.  Speaking of materials, clear structures, metalized film, foil, and now even kraft paper (along with combinations of these) are laminated together to create bags for freshness that not only protect the contents but stand erect on a store shelf.  This standing on a store shelf and stock stand up pouches go hand-in-hand of course but in reality it is the wide face and back of this packaging that enables this style to act as a retail billboard for your product and company.  Here you can tell the world why your product tastes so great, is good for you, etc.  Many companies when just starting out will apply a label to the pouches and over time the labels will be replaced with custom printing as they are much more efficient and cheaper than the labels and the labor it takes to apply them.  Let me be clear on this.  Stock pouches with an applied label for quantities less than 5000 pieces will be the best alternative, however custom printed pouches will be much cheaper when over 5000 pieces.

We’ve been in the protective packaging business for over 30 years.  We are often asked what separates companies that sell stock stand up pouches and other bags for freshness and we have determined there are 3 main reasons or areas.

  1. Quality. It should start and end with quality but often it does not.  Many companies will try to cut corners with their materials, using thinner films and foils to save a few pennies.  The target range for the right thickness on stock stand up pouches is between 4.5 and 5.5 mils thick.  If your supplier isn’t providing this type of thickness, you run the risk not only of the barrier properties of the pouches themselves not being what you need but also the bags not being strong and robust enough to stand effectively.  Another thing to keep in mind regarding quality is the seals your supplier is using.  Stock stand up pouches are made to hold any number of products and seals that are very tiny and thin run the risk of splitting and breaking.  Consider seals for stock stand up pouches that are 3/8 to ¼ inch wide.
  2. This drives me crazy when companies that say they sell bags for freshness like stand up pouches and refuse to carry enough inventory and allow their clients to waffle and fret until they get a new supply.  Consider finding a supplier that has a wide selection and considerable quantity on hand for immediate release.  You never know when a spike in sales or an unexpected order could happen and having a supplier who can ship to you that day or whenever you need could make or break your retail success.  Further, find a supplier who actually wants your business!  This sounds silly but it is true.  We hear from customers all the time who say their existing supplier never returned their call or refused to overnight pouches when they desperately needed them…or they overcharged them because it was a rush shipment.  You shouldn’t be penalized for being a customer.
  3. Does your food packaging supplier guarantee their quality and their work?  Do they use only FDA food grade material and are they able to show you that documentation?  Stock stand up pouches are your retail salespeople when you cannot be there in person (because you can’t be everywhere).  Find a supplier who stands behind their work and just as important, wants you to succeed. 
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Topics: Food Packaging, Non Food Packaging