Health food and supplements are huge industries these days. Every time you turn around, there’s a new vitamin, powder, or health supplement on the market. The consumer selection for these products might be far and wide, but there’s one key takeaway to the supplement boom: there’s a big market for your health food.
And with big demand comes big competition. Your health food packaging needs to be more compelling, more convenient, and more customer-focused than ever before. In this billion-dollar industry, your brand and product presentation needs to be top-of-the-line to cut through the noise. If it’s been awhile since you evaluated the presentation and function of your packaging, it’s time for a checkup.
Here’s how to evaluate the health of your protective packaging.
Key Elements of ‘Healthy’ Packaging
Packaging for healthy food comes in many shapes and sizes. Whether you are selling vitamins, supplements, or protein powder, your selected retail packaging should live up to high quality standards. By observing the needs of your customers along with your product, defining the health of your packaging becomes a bit easier.
Protective Packaging That Makes an Attractive Presentation
First, take a look at the design of your packaging. Is it attractive? Does it catch the eye of your customers on the store shelves? And above all else, is your packaging modern and up-to-date? Or does it blend in to the sea of your competitors?
Here are the measurements of retail packaging health from a presentation perspective:
- Bright and attractive
- Crisp, bold graphics
- Modern design elements
- Eye-catching colors
- Clearly defined message or mission
- Strategically placed company logo
If your packaging presentation isn’t so healthy, you might observe the following:
- Outdated presentation
- Old school pill bottles
- Unattractive color scheme
- Dull colors that don’t excite customers
- Missing taglines or mission statements
No one wants to buy health food products that are contained in dull and dreary packaging. Health food packaging that appears bright, lively, and modern will score high on the packaging health meter and keep your customers coming back for more.
Function is a Huge Indicator of Health
You know very well that the function of retail packaging goes well beyond aesthetics. While having a solid presentation is one of the big factors to selling your health food products, package function is next in line.
Take a close look at how your packaging functions, and it’s best to do so from your customers’ point of view. Take zippers, seals, and pour spouts for a test ride to ensure they are performing up to your expectations. If it’s not good enough for you, it shouldn’t be good enough for your customer, either.
If your vitamin and supplement packaging is in good health, you’ll observe the following:
- Functional zippers that slide smooth like butter
- Seals that easily open and close
- Seals that remain closed when prompted
- Functional elements that don’t easily break
- Sturdy materials that keeps your packaging standing up straight on the store shelf
When your packaging fails to perform, your brand will present a sick and stale image to your customers. It’s vital to keep your protective packaging on top of its game—packaging that doesn’t function properly will only drag down your sales, reputation, and overall image.
How to Revitalize Your Packaging
If your health packaging failed the health test, there’s a 100% chance of recovery when you work with a packaging professional. There are several techniques you can use to bring your packaging back to life, and the transformation starts from the inside out.
First, take a look at the layers that create your retail packaging. The key to overall packaging health starts with the layers and materials, and one layer just won’t cut it.
Multiple layers are necessary to revitalize your packaging for several reasons. They can help build a strong and sturdy design that, well, actually stands on the shelf. Without the strength of multiple layers working together, your packaging won’t stand a chance of standing at all.
Additional layers also help keep your supplements safe during the transportation process. It’s all too easy for flimsy packaging to fall apart as it makes its way to your retailer, so why take the chance of losing product to faulty health food packaging?
Finally, these layers all serve a purpose individually and together they create the barrier properties to keep the contents fresher for longer.
Symptoms of Low Quality Packaging
And not to mention, the quality of your materials will also help revitalize your protective packaging. Layers are certainly functional, but they won’t do you much good when the material is thin and lifeless. Low quality packaging for health food is susceptible to:
- Unexplainable holes in the packaging
- Mysterious tears
- Broken seals
- Unintended punctures
The good news is that symptoms of low quality packaging are completely avoidable. You just have to prevent your packaging from contracting these symptoms in the first place.
We know that you’re busy, but it’s important to take a look at the health, performance, and functioning of your packaging. This is especially true if you have gone a while without a checkup.
These signs and symptoms of healthy/unhealthy packaging don’t only apply to health food packaging. Regardless of your industry, it’s never too late to revitalize your marketing strategy if your packaging is lacking.
From supplements to salad dressing, here’s to the health of your protective packaging. As always trust your packaging professional for help and guidance. Remember, it’s YOUR product, package it properly.
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